TikTok

TikTok was the most downloaded non-gaming app Worldwide for May 2021

The app recorded over 80 million installations, consistent with data from Sensor Tower. TikTok was the foremost downloaded non-gaming app worldwide for May 2021, consistent with data from Sensor Tower.

The app recorded over 80 million installs within the month. Brazil had the very best number of downloads of the app, accounting for 16 per cent of the downloads followed by Douyin in China at 12 per cent.


It was also the foremost downloaded app on both the Google Play Store and Apple’s App Store.

TikTok was followed by Facebook, which was the second most installed non-gaming app worldwide last month with quite 53 million installs. India accounted for the very best number of downloads for the app at 27 per cent, followed by the US at 7 per cent.

Three Facebook-owned apps Instagram, WhatsApp, and Messenger rounded out the highest five most installed non-gaming apps worldwide for the month overall.

On the App Store, TikTok was followed by YouTube, Instagram, CapCut and WhatsApp rounding out the list of top five most downloaded non-gaming apps. On the Play Store, the list included Facebook, Instagram, WhatsApp and Snapchat. Despite user safety concerns, and ongoing global tensions which could lead on to growth impacts for the Chinese-owned app, TikTok remains hugely popular, once more leading the worldwide download charts on both iOS and Android in May, consistent with the newest data from Sensor Tower.

The app has held the highest spot on the download charts for months, and continues to grow, despite varying regulatory concerns and therefore the rise of other tools and options.

As explained by Sensor Tower:

“TikTok was the foremost downloaded non-gaming app worldwide for May 2021 with quite 80 million installs. The countries with the most important number of TikTok installs were from Brazil at 16%, followed by Douyin in China at 12%.”

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So it isn’t TikTok in isolation included in these stats, with the Chinese version ‘Douyin’ also factored in. But still, the app’s sustained growth is impressive and underlines the rising relevance of the platform for younger users especially.

Even if you do not love it , otherwise you just aren’t getting why it is so popular, you would like to be listening , and considering its potential value in your marketing plan.

Yet however , TikTok still faces various potential growth challenges, with the ecu Commission recently giving TikTok a month to answer claims that it is a danger to minors, and Italian authorities forcing the corporate to get rid of quite 500,000 accounts thanks to concerns about minors using the app.

And this is often before you think about the continued concerns around data surveillance, and TikTok’s possible linkage to the Chinese Government, with the app recently adding new biometric data collection into its Terms of Service, which might be set to spark new alarm bells among some regulatory groups. The US has also implemented new restrictions on Chinese-owned companies over the possible use of surveillance technology outside of China, and it remains possible that TikTok could eventually be trapped during this push.

In other words, despite TikTok’s popularity, it could still face bans or restrictions in some regions, with various investigations still examining the potential security risks of the app.

But immediately , it remains a crucial platform, and one that each one brands should at the smallest amount make themselves conscious of , and monitor because it continues to feature more business tools.

In watching the opposite apps listed, Facebook still dominates the general chart, with 4 of the highest 10 apps altogether categories, and there is been little movement, overall, since Sensor Tower’s last update. As such, it’s TikTok that is still the story to observe , and with the app projected to succeed in a billion users sometime this year, it’s definitely worth paying more attention to the app.

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